Permission-based audience
Keep your guest list organised, useful and respectful.
- Capture marketing opt-ins from SmartServe bookings
- Add contacts manually or import approved CSV or XLSX lists
- Respect unsubscribes and suppression lists automatically
Guest marketing for independent hospitality
Bring guests back, without another complicated marketing tool.
Build branded email campaigns, manage opted-in guests and understand what happens after you send — all inside SmartServe.
Build campaigns
Send emails that look like your venue.
Create polished guest emails with your own branding, copy, images and clear calls to action.
- Write the subject line and inbox preview
- Add, edit and reorder content blocks
- Use images, buttons and galleries in one visual editor
Audience and performance
Stay respectful with guests. Learn what works.
Keep permission and performance in one place, so your team can send with confidence and understand the response.
Campaign performance
See the response after every campaign without guesswork.
- See delivery and engagement in one view
- Understand opens, clicks and unsubscribe activity
- Review recipient-level campaign activity when needed
Open and click reporting is directional, as inbox privacy tools can affect these measurements.
Straightforward guest marketing pricing
Start free. Scale when you need to.
Start with a small monthly sending allowance, then move to Plus when your venue is sending regular guest campaigns.
Find your plan
Choose your expected sending volume.
Move the slider to see whether Free or Plus is the better fit for your expected monthly sending volume.
Recommended plan
Guest Marketing Free
Up to 1,000 emails per month.
Free is a good fit for 1,000 expected emails per month.
For getting started
Guest Marketing Free
A simple, approved way to start building guest relationships and sending occasional campaigns.
Monthly price
£0/ month
Available to approved venues.
- Up to 1,000 emails per month
- Branded visual campaign builder
- Subscriber consent and unsubscribe handling
- Delivery, open and click reporting
For regular campaigns
Guest Marketing Plus
More room for regular campaigns, growing guest lists and consistent venue marketing.
Monthly price
£12/ month
A simple monthly upgrade when you need more sending capacity.
- Up to 10,000 emails per month
- Everything in Guest Marketing Free
- More capacity for regular guest campaigns
- Personal SmartServe onboarding
No automatic overages.
Sending is never automatically charged above your allowance. If you need more than 10,000 emails per month, contact SmartServe before additional sending is enabled.
SmartServe Guest Marketing
Ready to turn guest interest into repeat visits?
Tell us about your venue and we will show you how SmartServe Guest Marketing can fit alongside your bookings or work as a standalone product.